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Sarah C. → you
5 attendees
12 new messages
32 min · transcript
Unified timeline
Every touch on one timeline
Emails, calls, and meetings — captured automatically, in order, with no rep logging.
Learn moreYour pipeline,
finally honest
with you.
Pretzel Labs is an AI-powered Deal Intelligence and Execution solution built for data-driven B2B sales teams.
Be among the first
The engine behind every closed deal
2d
1d
4h
1h
Open pipelineFilters ▾
Acme CorpNegotiation$48k
Brioche Cap.Proposal$31k
Croissant Inc.Discovery$22k
Clear deal overview
Every deal, every view
Detail and pipeline views with the custom filters your team actually uses.
Learn moreDeal health score
72/100
Buying committee (MEDDICC)3 / 6 roles
Single-threading riskHigh
Communication violations2 flagged
Competitor presentRival Inc.
Deal health
Know why a deal is at risk
MEDDICC coverage, single-threading, comms violations, and competition — scored live.
Learn moreFollow-up discipline
86%
Tom F.72%
Mia R.94%
Team execution
See how your team executes
Follow-up discipline and execution trends per rep — coach on behavior, not vibes.
Learn moreThis quarterSlippage −$120k
Pipeline$1.2M
Best case$880k
Commit$640k
Forecasting
Forecasting you can defend
Pipeline, commit, and best case in one view — with slippage flagged early.
Learn more✦Draft in your voice
✦
Coach · today
3 follow-ups · 1 at-risk deal
AI comms & coach
AI to power your comms
Drafts in your voice, aware of every thread — plus a coach that plans your day.
Learn moreWhy teams choose Pretzel
Revenue runs on real signal.
Pipeline truth
See the deal, not the story
Pretzel reads the signals in every email, call, and meeting — so your pipeline reflects what's real, not what reps hope.
Early warning
Risk, caught early
Know a deal is slipping weeks before close — not after.
Coaching
Coaching that lands
Run 1:1s on behavioral evidence, not vibes.
Forecasting
A number you can defend
Commit pipeline your board actually trusts — every category backed by real behavioral signal.
How Pretzel Labs works
Signal → insight → action. Closed loop.
Pretzel Labs automates your deal intelligence and execution. It closes the loop by surfacing the right signal, analyzing it, and telling your team what to do about it in under a minute.
EB disengaged — Strudel Corp
CFO Sarah Cannoli has not responded to any comms in 19 days. Champion marked deal as on track. Last call had no executive present.
⚠ High risk
No clear next step — Brioche Capital
Deal has been in Solution Proposed for 13 days with no confirmed next step. Close date is next week.
⏱ Needs action
Multi-threading achieved — Croissant Inc.
Five stakeholders engaged across Procurement, IT, and Finance. Legal introduced this week. Positive velocity.
✓ On track
Coaching moment — Rep: Tom F.
Discovery calls average 38 min with weak engagement. Proposal-to-close is 22% vs. team avg 38%. Framing gap, effort gap.
💡 Coaching cue
👤 For revenue leadersCommit a number you
Commit a number you
actually trust.
You open Monday with signal truth — not rep optimism. Deals in Commit have verified multi-stakeholder engagement. Risks are on your screen before they reach your board call.
When strategy shifts, you see it land in rep behavior within days — not quarters. Your forecast number has a deal-by-deal explanation. You lead a business, not a reporting process.
- Forecast built from verified signals — not rep confidence scores
- Multi-stakeholder gaps caught before deals go single-threaded
- Strategy-to-execution gap visible within days, not quarters
- Board narrative from ground truth — not CRM exports
- Rep departures no longer reset territory knowledge to zero
Forecast view — Q2 2026Week 7 of 13
Commit
$1.8M
↑ Signal-verified
Best case
$2.4M
4 deals upside
At risk
$340K
3 flagged
Madeleine Corp
Enterprise · CFO disengaged
$180KAt risk
Vacherin Analytics
Mid-market · 5 stakeholders
$94KOn track
Tartelette Systems
Enterprise · No next step
$220KNeeds action
Pretzel insight: 2 of your 3 at-risk deals share a pattern — economic buyer was never directly engaged. Schedule executive alignment calls this week to protect $400K in commit.
Your team — Monday morning3 items need you today
Marcus T.
Rep · Coaching cue identified
Madeleine Corp
AE: Lena K. · Champion went silent / $180K
Tartelette Systems
AE: Dev R. · No next meeting / $220K
Coaching moment — Marcus T.: Discovery engagement is strong (top 20% of team). Proposal-to-close is 22% vs. 38% team avg. Framing gap, not effort gap. 15-min role-play recommended.
5 deals on track. No action needed — Pretzel will alert you if anything changes.
👤 For sales managersCoach the actual problem,
Coach the actual problem,
not the reported one.
Monday shows you exactly three deals that need you — not forty. A stalled opportunity, a rep with no EB contact, a coaching gap hiding in conversion data.
Your 1:1s run on behavioral evidence, not vibes. Methodology gaps are flagged automatically. You act on the exception — you don't police the process.
- Deal reviews surface problems in week two — not week eleven
- Coaching grounded in behavioral signal, not rep self-report
- Methodology gaps flagged automatically — no manual auditing
- Reporting time reclaimed for actual deal conversations
- Rep variance narrows — top performer patterns shared across the team
Before and after
What changes when the signal is real
Situation
Without Pretzel Labs
With Pretzel Labs
Monday pipeline review
Reps tell you what they want you to hear. You update slides from gut feel.
Signal-verified view surfaces the three deals that need your attention before you ask.
Forecast commit
Built from rep optimism and manager rounding. Accurate under 25% of the time.
Backed by behavioral evidence. You commit a number you can explain deal by deal.
Deal goes dark
You find out when the rep mentions it or the close date passes.
Silence flagged on day three. Coaching cue surfaced. There is still time to act.
Coaching a rep
"How is Torchlight looking?" Rep answers. You coach based on what they say.
"Engagement dropped after your demo — here is the behavioral pattern. What happened?"
Top rep leaves
Their deal knowledge, stakeholder maps, and winning patterns leave with them.
Everything captured. The next rep inherits the full picture and picks up without starting over.
New sales initiative
You train the team, then wait a quarter to see if anything changed in results.
You see behavioral signal change within days. Adjust before the window closes.
Ready when you are
Stop managing a reporting process.
Start leading a business.
Pretzel Labs is in private early access. A small number of revenue teams are shaping the product alongside us. If the problems above are yours, we would like to talk.
No sales cycle. No demo theater. A 30-minute conversation about your pipeline, and whether this fits.